4 minute read
The Power of a Social Retainer
Work
Written by
Sian
Drives social media marketing for Nzime and our clients, focusing on content and strategy to create engaging campaigns that elevate brand presence across platforms.
We’ve broken down our social retainer process, from our focused Discovery phase to content creation and performance analysis, offering a clear understanding of how we build and optimise communication strategies that grow brands, drive conversions, and foster brand advocacy.
With this approach, we allow brands to connect with their audience, rather than speaking at them.
1. Research and Inspiration
Discovery Meeting: A deep dive to understand brand goals, target audience, current social media presence, and unique business needs.
Social Media Audit: A thorough evaluation of existing social channels, content performance, and competitor landscape.
Defining Objectives and KPIs: Establish measurable goals such as increasing brand awareness, engagement, lead generation, or conversions.
2. Strategy and Development
Service Proposal: A tailored proposal outlining services, deliverables, and timelines to meet brands’ objectives.
Content Strategy: Development of a content strategy, including themes, post types, and platform-specific approaches.
Ad Strategy (if applicable): A detailed plan for paid social campaigns alongside out partners Loom Digital, including targeting and budget allocation.
Engagement Strategy: A clear plan for community management, ensuring collaborative response to comments and messages.
3. Content and Management
Kick-off Meeting: Align on goals, processes, and communication protocols.
Account Setup: Secure necessary access to accounts, branding guidelines, and assets.
Content Production: Create engaging content, from graphics and videos to other necessary media.
Client Review Process: Establish a streamlined process for content review and approval before publication.
Content Scheduling: Schedule posts across platforms using tools to ensure consistent execution of the content calendar.
4. Execution and Monitoring
Campaign Management: Manage the content calendar, run ongoing campaigns, and adjust as needed for optimal performance.
Real-Time Monitoring: Track performance, audience engagement, and resolve any issues as they arise.
Community Management: Actively engage with your audience by responding to comments, messages, and mentions.
5. Analysis and Reporting
Performance Review Meetings: Review detailed reports, discuss campaign successes, and plan for the next period.
Adjustments and Optimisation: Refine strategies and content based on performance data to continually improve results.
6. Communication
Regular Updates: Keep clients informed of ongoing activities, upcoming content, and any areas requiring attention.
Feedback Loop: Establish a process for continuous feedback to ensure satisfaction and address concerns promptly.
Quarterly Strategy Review: Review and adapt the overall strategy to align with evolving goals.
